Essay --

Everyone is born with end upual desire (Kalb). Therefore, wake up is sometimes thriving when used in advertising to sell products because consumers can easily concern to its tempting value (Does stir Really Sell?). Sex in advertising is the use of explicit knowledgeable content or suggestions in order to sell a service or product. It has been stated that sex is one of the primal urges found in humans, and this underlying, pre-programmed disposition to respond to sexual imagery is so strong, it has been used for over 100 years in advertising (Sugget). However, using sex in advertising to sell products is solely successful if the right group of peck atomic number 18 targeted, the product is sex-related, or the advertising company is popular and well-experienced enough to correctly use this trade strategy.Personalization and relevancy atomic number 18 important components when trying to deliver advertising campaigns that are successful. The basic and essential goal of man y advertisers is obtaining the attention of the audience that they are targeting (Cyprus). As the internet has improved over the last 20 years, it has beseem much easier for sexually graphic material to find its way into peoples homes. By targeting the right people, sexual ads can sometimes deplume the viewers attention. For example, sex is sometimes more effective when young hands are the target (Does Sex Really Sell?). Men are typically attracted to provocative imagery in ads. Studies by popular magazines such as FHM and Maxim have shown that semi-naked and sexy women on the magazines cover attract men more than a magazine with a celebrated male star on the cover would, even if the famous male is someone that the men would like to read about. Men genetically respond to sexually provoca... ...such as David and Victoria Beckham, Christiano Ronaldo, and Meagan Fox.Meanwhile, Nissan displays sexy women in bikinis in their ads. In 2011 viewers were disappointed to see a Ni ssan commercial featuring a comparison of a model wearing a bikini and a Nissan Juke side-by-side. Many people did not find the ad amusing, claiming that it was sooner sexist, instead of sexy. These companies logic is to demonstrate how their products can help meet consumers necessitate of love, desire, intimacy, and romance (Rogers).We are sexual beings, and therefore, marketers use consumers sexual impulses to their advantage (Raszl). Sex has traditionally been a topic not talked about or openly discussed, but today it is rarely taken as a strike (Does Sex Really Sell?). It can be concluded that although sex doesnt always sell, it definitely draws some form of attention (Kalb).