UPS Company Strategy Case Study Example | Topics and Well Written Essays - 1500 words

UPS Company Strategy - Case Study ExampleIt goes without face that drivers of organizational change vary across organizations and businesses. However, the main drivers of organizational change can be summarized as follows (1) information availability and distribution (2) the pace of expert advancement (3) the growing availability of technologies (4) increased business competition (5) rapid shifts in the global labor and product markets (6) changes in environmental responsibility and requirements and (7) changing customer expectations and demands (John, Cannon & Pouder 2001). More often than not companies operating in the present day business environment pursue change to align their strategical goals with the emerging information capabilities and, consequentially, use them to meet the rising consumer demands. As the number of companies in the logistics industry increases, the ability to satisfy customer satisfaction in the closely cost-effective manner becomes the main source of companies competitive advantage. Nevertheless, the number of challenges faced by companies in the global market does not decrease. Integrating activities both indoors and beyond organizational boundaries has become a major challenge at centurys end and will likely continue for the foreseeable rising (John, Cannon & Pouder 2001, p.145). ... The diversification of companies in the logistic market had the potential to distract UPS consumers with more attractive rates, prices, and services. Second, before the 1990s discipline and efficiency had always been the keep companys top strategic priorities. According to Garvin and Levesque (2001), along with discipline and efficiency, continuous improvement had been the companys principal legacy. The company had historically operated in the automatic teller machine of constructive dissatisfaction, which unless instilled the values of continuous improvement and service excellence on company employees (Garvin & Levesque 2001). The historical commitment to efficiency and discipline and continued perplexity towards operations left many customers dissatisfied. Apart from the fact that UPS failed to envision changes in customer preferences and demands, discipline and efficiency left little room for monitoring changes in the external business environment. Finally, UPS had never had a formal strategic planning process, which made the implementation of strategic innovations difficult and problematic. As the entire world was changing, UPS unquestionably needed a fresh breath, and the new CEO had to restructure the companys basic operations. Since the beginning of the new millennium UPS was constantly trying to draw how exactly it could develop and sustain a competitive advantage. The creation of the new strategic planning process became part of the strategic innovations within UPS. Looking further into 2017, UPS anticipates that understanding the factors and forces affecting its market position will become its main strategi c goal for years ahead (Garvin & Levesque