The Unilever Company Research Paper Example | Topics and Well Written Essays - 1000 words

The Unilever Company - Research Paper Example The business model is a very important factor to be considered in any business, and it should be incorporated in the strategic plan of the organization. The business model gives the organization a plan on how it will perform its duties giving the routes to follow through the organizational infrastructure and policies. This gives the idea on how the organization offers services to customers and also the way the customers reward the services offered to them by the organization. It also gives managers foresight about the future of the company hence growth and development are prevalent in the organization. The model gives the general public the knowledge on how the business operates and in the other hand can be used in accounting to give a rim light on the organizational proceedings to the general public. This enhances confidentiality in the organization management by the adjacent customers and hence motivating them and drawing more new customers into the organization. The Unilever Compa ny The Unilever Company is a company that deals with processing goods that are internationally and multi nationally recognized. It was founded through company mergers that lead to a globally recognized company that produces foods, refreshers such as beverages, cleaning agents that are fast washing solutions and other products that are personal care such as lotions and perfumes. It is a company that its goods have been received positively by nations due to their quality. Due to the good business model employed by Unilever Company the revenue allocation for the company is very high in the world's market. Operations and Products The operations of Unilever Company are very admirable because the strategic plan of the company provides measures that boost its performances leading to improved services. This has been enhanced through the world wide branches that have enhanced wider regional support that has helped in the growth of the company. The marketing management of the company has give n a major setback on the Socio – economic profile so as to enroll and attract more customers towards the company. The social economic sector will apply to the website creation so that more customers can access the goods offered by the company online hence improving customer management communication. This will help the management in identifying areas of weakness hence improving on them leading to better and quality services (Tuccillo, 2011). Unilever Company is a company that is branched systematically so that it can reach more customers in each and every country in the world. For that matter, it has national managers who are in charge of a country under the regional management (Armstrong, 2012). These work hand in hand to ensure that the company plans are executed in every country where they are but with respect the rule of law of the country. The business models that are employed by the Unilever Company have favored it through the competitive business market that is overwhel mingly growing competitive. This has led to major support leading to it becoming a multinational company. The other major boost of Unilever Company is the diverse models of goods that they offer (Tuccillo, 2011). They have featured every customer in their target leading to a larger market shares allover the world. The websites and the advertising campaigns that have been carried out through out the world by the company have resulted to better product marketing. Through advertising, more customers get the product's knowledge offered by the organization leading to converting them to be the future customers of the products. All this success has been made possible due to the good financial model that has been developed by the company’