Event ads and sales promotion for viejas Essay Example | Topics and Well Written Essays - 1000 words

Event ads and sales promotion for viejas - Essay Example Some of the stores were not up to the mark for such a store and didn’t match up to the decor of the place 3. There wasn’t as much value for money in the outlet However, people did seem to enjoy all the activities at the outlet such as bowling, the casino, the video game section and so on. They also seemed to really appreciate the customer service at the outlet. So, all hope isn’t lost for Viejas Outlet. (yelp.com) Since the quality of products from the various stores in the outlet is really not something that the outlet can control, it makes more sense for the outlet to concentrate on flocking people to their stores by building up on their strength: the entertainment, and then giving people incentive to purchase from their stores. Once people have a good time and get incentive to purchase, they will. Following is a promotion strategy that will bring people to the store and help improve sales. A promotion strategy is the communication strategy of an agency defined , along with the tools that are to be used to spread the word. (Obringer) The Ultimate Gaming Champion This is a contest in which consumers will be invited to the outlet and can register to participate and be crowned the â€Å"Ultimate Gaming Champion†. ... The event will be spread out over a time period of 8 to 12 weeks. All people who enter any of the entertainment zones such as the arcade, the casino, the ice rink, etc. will be given a booklet when they purchase their ticket. Then, at the end of their play, their points will be entered into their booklet and they may take it home. The next time they play, their points will be added again and so on. Whoever manages to collect the most points in each activity at the end of the time frame, will be given coupons worth $500 to shop at the outlet and the person who collects the most points in total will be declared the grand prize winner: The Ultimate Gaming Champion and could win $2500 worth of vouchers to shop at the Viejas. There can also be weekly prizes worth $100 for the top scorer of the week. Benefit of the activity: This activity will have many benefits if executed. First, it will get the attention of the consumer. Second, it will ensure customer return, repeatedly, if they are ho oked to the game. Next, it will attract a crowd for some of the games and catch their interest. When this event is promoted, it will create a buzz for the Viejas Outlet and even if it just for the sake of the games, people will flock to the stores. Sales Promotion ideas for the event: Just randomly conducting the event for The Ultimate Gaming Champion on its own won’t do. It is essential to promote this event among all so that there is a response. While is it true that not everyone can be reached, it is essential to at least spread some awareness so people may show some interest in the event. Some sales promotion ideas that can be used are: (Allen) 1. A teaser campaign: To create come buzz about the event, there can be small